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散白酒批发是如何赚钱的?

来源:http://www.sdyuxianfang.com/
日期:2022-07-27

在白酒行业做散酒批发和OEM定制的利润都差不多,所以很多企业都不愿意做贴牌。

In the Baijiu industry, the profits of bulk liquor wholesale and brand OEM customization are almost the same, so many enterprises are unwilling to do OEM.
还有就是散酒批发相对于白酒定制要简单的多,客户需要散酒,厂家只需提供所需的口感、年份、度数等。
In addition, the wholesale of bulk liquor is much simpler than the customization of Baijiu. Customers need bulk liquor, and the manufacturer only needs to provide the required taste, year, degree, etc.
定制酒就要复杂一些,如果没有帮助客户进行前期的客户群体定位、市场调研等工作,那么这个客户可能就只有一次合作,客户的酒卖的不好,自然不会有再一次的合作。
Brand customized wine needs to be more complicated. If you don't help customers with early customer group positioning, market research and other work, then this customer may only have one cooperation. If the customer's wine is not sold well, there will naturally be no cooperation again.
所以这是很厂家不愿做、做不好的,他们认为营销是客户自己的事,但正因为别人不愿意做,这才是我们的机会,才有我厂的今天。
So this is what manufacturers are unwilling to do and can't do well. They think that marketing is the customer's own business, but just because others are unwilling to do it, this is our opportunity, which makes our factory today.
先说企业定制酒
Let's start with customized wine
企业定制相对于定制要简单一些,他们按照内部的需求量来定制生产,采用酒体,用于接待、内部消化,不会有库存积压和销售的顾虑。
Compared with brand customization, enterprise customization is simpler. They customize production according to internal demand, and use wine body for reception and internal digestion, without concerns of inventory backlog and sales.
再聊聊定制酒
Talk about brand customized wine
白酒市场的很多成功的白酒,都有自己的客户群体定位,都是先从一个小众群体开始做,在慢慢辐射周边的客户群体。
Many successful brands of Baijiu in the Baijiu market have their own customer group positioning. They all start from a small group and slowly radiate the surrounding customer groups.
如果在创建之初不做客户群体定位,想着人人都是你的客户,其结果肯定是努力白费,少目前为止还没有看见过这样的。
If you don't make customer group positioning at the beginning of brand creation and think that everyone is your customer, the result must be in vain. At least you haven't seen such a brand so far.
只想着做低端、中端的思维肯定不行,先做消费群体定位,你的客户是什么样子?他们喜欢什么样的酒体?等等数据都是可以通过市场调研了解的。
It's definitely not good to just think about low-end and middle-end. First, do consumer group positioning. What are your customers like? What kind of body do they like? And other data can be understood through market research.
问题又来了,如果我们做足以上所谈到的方法,是不是就一定能成功?当然不是,那些工作只是基本的东西,还只是一个开始,想要成功还远远不够。
The question comes again. If we can do enough of the methods mentioned above, will we be able to succeed? Of course not. Those jobs are only basic things, but also a beginning. It's not enough to succeed.
再聊聊思维
Talk about brand thinking again
你有没有发现,有些产品刚上市就受到了广大消费的喜爱?
Have you found that some products are loved by the majority of consumers just after they are launched?
那肯定是这个满足了之前其他没有满足这部分消费群体的某些需求和其他没有服务好的某些服务。
It must be that this brand meets some of the needs of this part of the consumer group that other brands have not met before, and some services that other brands have not served well.
很多新在消费群体定位时,绞尽脑汁去发现消费者的痛点,但只是找到痛点还远远不够,
Many new brands struggle to find the pain points of consumers when positioning their consumer groups, but just finding the pain points is not enough,
就像一个男的为了保护一个女的而打架,她会感谢他,虽然也会有感,但还不够吸引她,
Like a man fighting to protect a woman, she will thank him. Although she will feel safe, it is not enough to attract her,
你只是了她没有感的痛点,说白了你要找到消费者痛点,让她痒,再让她爽,才可能买单!
You just solved the pain point of her insecurity. To put it bluntly, you need to find the pain point of the consumer, make her itch, and then make her cool, before you can pay!
酒体的选择是关重要的,如果一味去模仿一个市面上成功的酒体的,肯定是不行的,要创新,还的要创新独特的酒体,所以选择一个诚信、有经验的贴牌厂家关重要。
The choice of wine body is very important. If you blindly imitate the wine body of a successful brand in the market, it will certainly not work. To innovate the brand, you should also innovate the unique wine body. Therefore, it is very important to choose an honest and experienced OEM manufacturer.
还有就是想要做一个赚钱的就要从名字开始着手,名字就是召唤,是要口口相传的,易记、易懂是基本,还有客户群体定位、挖掘需求、痛点、痒点、爽点等。
In addition, if you want to be a profitable brand, you need to start with the name. The name is calling, which should be passed on by word of mouth. Easy to remember and understand is the basic. There are also customer group positioning, mining needs, pain points, itching points, cool points, etc.
以上就是为大家介绍的有关散白酒批发的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以的态度,为您提供服务http://www.sdyuxianfang.com
The above is a detailed introduction about the wholesale of bulk Baijiu. I hope it can help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.sdyuxianfang.com

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