欢迎您来到山东御贤坊酒业有限公司!

山东御贤坊酒业有限公司
知名散酒生产厂家 名人代言 质量保障

咨询热线
15552509300
0531-87520115
山东御贤坊酒业有限公司
当前位置:首页-御贤坊资讯-公司新闻-散装酒为什么如此赚钱?

散装酒为什么如此赚钱?

来源:http://www.sdyuxianfang.com/
日期:2022-08-19

散装白酒,在以往,大多被定位在了农村专卖、老年人指定、低档饭店特需,常常都被人挂上了低档、没品位、质量差、甚至于是假酒的标签。那些包装豪华的盒装白酒、会讲故事的传统品牌,因为看起来比较高大上,消费者比较认可,所以往往占据了绝大多数的白酒利润市场。随着消费市场的理性回归,就像当年的天价月饼一样,都在丢弃华而不实的外包装。知名品牌的白酒也正在开始去包装化,回归酒的本质,从酒的品质本身做起了文章。个人认为,这才是散装白酒的发展机会。随着国家对食品的重视,酒精勾兑、三精一水、塑化剂等等白酒生产中的问题被媒体大量的曝光,加上人们的生活水平日益提高,越来越重视生活品质、养生,消费者对于饮用酒的健康要求也越来越高。靠谱、、,甚至是具有保健功能的白酒消费观念,就逐步形成了。

In the past, bulk Baijiu was mostly located in the rural monopoly, designated by the elderly, and special needs of low-end hotels. It was often labeled as low-end, tasteless, poor quality, or even fake liquor. Those traditional brands with luxury packaging, such as boxed Baijiu and storytelling, tend to occupy the vast majority of the profit market of Baijiu because they look tall and recognized by consumers. With the rational return of the consumer market, just like the sky high price moon cakes in those years, they are discarding the flashy outer packaging. Famous brands of Baijiu are also beginning to unpack and return to the essence of liquor, starting from the quality of liquor itself. Personally, this is the development opportunity of bulk Baijiu. With the state's emphasis on food, the problems in the production of Baijiu such as alcohol blending, three refined substances and one water, plasticizer, etc. have been exposed by the media. In addition, people's living standards are improving day by day, and more and more attention is paid to the quality of life and health preservation. Consumers have higher and higher requirements for the health of drinking wine. Reliable, reliable, and even the consumption concept of Baijiu with health care function has gradually formed.
咱们的散装白酒,是纯粮酿造出来的原浆白酒,天然赋予了白酒纯粮、健康、、绿色的标签,如果能进一步提升品质,在香气、口感等层面更上一层楼,那么,产品本身的竞争优势就相当明显了。当然,提升品质,这仅仅是基础的环节,如果咱们依然拿着塑料桶、饮料瓶去给客户装酒,就算咱们的酒再好,也很难摆脱那种低档的形象。品质好的散酒,其实竞争对手,是80元以下的瓶装白酒。正所谓,知己知彼,百战百胜。咱们散白的短板在于形象较差,但我们的优势,就是纯粮,而且成本可控。
Our bulk Baijiu is the original Baijiu brewed from pure grain, which naturally endows Baijiu with the label of pure grain, health, and green. If the quality can be further improved and the level of aroma and taste can be improved, the competitive advantage of the product itself will be quite obvious. Of course, improving quality is only the basic link. If we still carry plastic buckets and beverage bottles to fill customers with wine, even if our wine is good, it is difficult to get rid of that low-end image. In fact, the competitors of good quality bulk liquor are bottled Baijiu with less than 80 yuan. This is what we call "knowing ourselves and the enemy, and winning every battle". Our weakness lies in our poor image, but our advantage is pure grain and the cost is controllable.
一个合适的酒坛,其实增加不了太大的成本,但一定会让你的散酒档次有个升华,价格也能更上一层楼。如果坛子精美一点,甚至有点自己的文化、理念,是不是看起来会更高大上一点?这个是江西学员尹有煌在家做酒包装的,是不是立马高大上起来了。
A suitable wine jar can not increase the cost too much, but it will certainly elevate the quality of your bulk wine and raise the price to a higher level. If the jar is a little more exquisite, and even has its own culture and philosophy, will it look a little taller? Yin youhuang, a student from Jiangxi Province, made the wine packaging at home. Did he immediately get up in the world.
我在很多比较有格调的饭店里,经常看他们怎么卖白酒。基本上都是二两到半斤左右的酒壶,一般印上饭店的LOGO,或者做成一些符合饭店装修风格的包装,价格立刻就超过了平时在超市里买来喝的盒装酒,可以想象,其中的利润有多好!所以,要会经常拿着自己灌好的散白酒,告诉一起喝酒的朋友,这酒好,你有钱都买不到。其实对于大多数消费者,只要原浆酒品质有保证,勾兑口感好,包装有意思,是完全有可能放弃盒装酒的。有了清晰的产品定位,其实就应该考虑一下咱们的销售模式了。
I often watch how they sell Baijiu in many restaurants with more style. Basically, they are two to half Jin wine pots, usually printed with the logo of the hotel, or made into some packaging that conforms to the decoration style of the hotel. The price immediately exceeds the boxed wine bought in the supermarket. You can imagine how good the profit is! Therefore, you should always take the loose Baijiu you filled and tell your friends who drink together that the wine is good and you can't buy it with money. In fact, for most consumers, as long as the quality of the original liquor is guaranteed, the blending taste is good, and the packaging is interesting, it is completely possible to give up the boxed liquor. With a clear product positioning, we should actually consider our sales model.
以上就是为大家介绍的有关散白酒批发的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以专业的态度,为您提供服务http://www.sdyuxianfang.com
The above is the detailed introduction about the wholesale of Jisan Baijiu. I hope it will help you. If you have any questions, please contact us. We will provide you with services in a professional manner http://www.sdyuxianfang.com

相关新闻
相关产品

鲁公网安备 37010402000848号