Due to the broad development prospects of the bulk Baijiu market, many businesses have started to act as agents for bulk Baijiu. The agent of bulk Baijiu refers to that the bulk Baijiu manufacturers give the merchants certain rights to help them sell their own products and solve inventory problems. In today's environment, bulk Baijiu agents are very profitable. However, it is not a simple matter to be a good agent of bulk Baijiu. Now, let's talk about how to be a good agent for bulk Baijiu.
1： Select right and loose Baijiu
Choosing free Baijiu is like marrying a wife. Choosing a good wife will surely make your family life more harmonious and relaxed in the future.
To choose bulk Baijiu, you must first recognize your own strength. Of course, it is more likely to benefit from the operation of large brands, and the risk is relatively small; However, the threshold for Dasan Baijiu operation is generally high, the supply discount is relatively high, and the return and replacement policies are often harsh. You need to have a strong financial strength as a backup. If your own strength is not enough, you will not have the right to equal dialogue with Dasan Baijiu, and you may be at a disadvantage in the cooperation negotiation.
When choosing bulk Baijiu, you should not only see the strength of the Baijiu, but also know the potential of the Baijiu. You must understand the management idea of Dasan Baijiu, its determination to create Dasan Baijiu, and whether the enterprise has a professional marketing team. These conditions are very important. You must examine them clearly.
2、 Pay attention to the characteristics of loose Baijiu
You should pay attention to the product characteristics of Dasan Baijiu, and whether it conforms to the consumption characteristics and preferences of consumers in your agency area. Many bulk Baijiu products sell well in the south, but they do not have advantages in the northern market. There is a great difference in consumption between the north and the south of China. After a year, I found that the warehouse was full of accumulated goods and invested a lot of money and energy, but it was not profitable at all. So it's the old saying: don't choose the right one, choose the right one. You should choose your own suitable and powerful San Baijiu as your agent.