由于散白酒市场的发展前景广阔,很多商家开始做起了散白酒代理。散白酒代理指散白酒生产厂家给予商家一定的权利,帮助其售卖自己的产品、解决库存问题影响力。在当今环境下,散白酒代理商是非常赚钱的。但是,要想做好散白酒代理商却不是一件简单的事。下面小编就来谈谈如何做好散白酒代理。
Due to the broad development prospects of the bulk Baijiu market, many businesses have started to act as agents for bulk Baijiu. The agent of bulk Baijiu refers to that the bulk Baijiu manufacturers give the merchants certain rights to help them sell their own products and solve inventory problems. In today's environment, bulk Baijiu agents are very profitable. However, it is not a simple matter to be a good agent of bulk Baijiu. Now, let's talk about how to be a good agent for bulk Baijiu.
一:选对散白酒
1: Select right and loose Baijiu
选择散白酒好比娶老婆,选择一个好的老婆,你日后的家庭生活必将会和睦、轻松的多。
Choosing free Baijiu is like marrying a wife. Choosing a good wife will surely make your family life more harmonious and relaxed in the future.
选择散白酒先得认清自己的实力,经营大品牌当然获益的可能性比较大,风险也比较小;但大散白酒经营的门槛一般比较高,供货折扣比较高,退换货等政策也往往比较苛刻,你需要有较强的资金实力做后盾。假如你自身实力不够的话,你亦无法和大散白酒取得平等对话的权利,在合作谈判中可能会处于劣势。
To choose bulk Baijiu, you must first recognize your own strength. Of course, it is more likely to benefit from the operation of large brands, and the risk is relatively small; However, the threshold for Dasan Baijiu operation is generally high, the supply discount is relatively high, and the return and replacement policies are often harsh. You need to have a strong financial strength as a backup. If your own strength is not enough, you will not have the right to equal dialogue with Dasan Baijiu, and you may be at a disadvantage in the cooperation negotiation.
选择散白酒时候不仅要看该白酒的实力,也一定要清楚该白酒的潜力。你务必了解该散白酒的经营思路、其创造散白酒的决心,该企业是否有专业的营销队伍等。这些条件非常重要,你一定要考察清楚。
When choosing bulk Baijiu, you should not only see the strength of the Baijiu, but also know the potential of the Baijiu. You must understand the management idea of Dasan Baijiu, its determination to create Dasan Baijiu, and whether the enterprise has a professional marketing team. These conditions are very important. You must examine them clearly.
二、注意散白酒特点
2、 Pay attention to the characteristics of loose Baijiu
你要注重该散白酒的产品特点,是否符合自己代理区域的消费者的消费特征和喜好习惯等。很多散白酒的产品在南方畅销,在北方市场就不见得有优势,中国南北方消费差异很大。一年下来,发现仓库里里堆满了积货,资金精力投入了不少,却根本无利可图。所以还是那句老话:不要选好的,要选合适的。你应该选择适合自己的、实力相当的散白酒作为你的代理。
You should pay attention to the product characteristics of Dasan Baijiu, and whether it conforms to the consumption characteristics and preferences of consumers in your agency area. Many bulk Baijiu products sell well in the south, but they do not have advantages in the northern market. There is a great difference in consumption between the north and the south of China. After a year, I found that the warehouse was full of accumulated goods and invested a lot of money and energy, but it was not profitable at all. So it's the old saying: don't choose the right one, choose the right one. You should choose your own suitable and powerful San Baijiu as your agent.