Bulk wine mainly exists in the daily home life of low and middle-income people. In fact, bulk wine is not cheap. Why do many people like to drink bulk wine? In a word, people don't trust the quality of bottled wine in China!
In the past Q & A, Lao Wang, a catering worker, generally answered the question about "wine" carefully. Although there is no table without wine and food and wine cannot be separated, wine, a drink, has independent significance.
The southern bulk wine market is huge, especially in the Yangtze River Delta. Yellow wine and Baijiu can be seen in the fixed stalls of the market. All these stalls are mainly in bulk rice wine and liquor, rice wine. It is worth mentioning that some old stalls and wine vessels are still made of antique bamboo.
Since the late 90s, excessive commercial packaging has been made in the case of Baijiu. In addition to the eight major liquor series, the Baijiu liquor market is recognized as the main ingredient. Other liquor is in an awkward position. Simply speaking, you spend a lot of money and fail to achieve your expectations. Apart from some word of mouth brands, you are not too brave to try new Baijiu, except of course.
Of course, you can't unscrew the lid of the Baijiu in the store and supermarket, open the package, and buy it first, because buying wine is not buying clothes, you can try it in the fitting room of UNIQLO.
More importantly, the Baijiu liquor production line has been in an awkward situation, and can not afford to drink, generally not cheap, poor quality, no pure grains wine can not be seen, mostly liquid blending wine, regular production Baijiu can not meet the needs of eight hundred million people, this is the reason for eating three yellow broilers.
Wine knowledge: bulk wine is not cheap. Why do more and more people like to drink bulk wine
At this time, some low - and middle-income people began to turn to the bulk wine market brewed by workshops:
1、 Scattered wine can greatly meet the early attempt of consumption! I will take a spoonful of wine from the wine jar, take a sip first, and let the customers try again, so that you can fully taste the taste of raw pulp and Jiuqu. The taste is OK, the price is acceptable, and it is pure grain "small pot rice". If the customers think the wine is OK, they buy wine home and enjoy it as a home.
2、 Bulk wine can give consumers greater trust and quality guarantee! The old drinker went to the scattered wine shop and didn't ask at all. He directly said his favorite flower carving and daughter red, or burned a knife and directly filled a bucket to go home.
3、 The on-site integration of bulk wine is stronger than that of packaged wine! The retail liquor sales shop itself has its own stereo, which is filled with wine smell. For experienced drinkers, if they smell the wine smell in the shop, they will naturally distinguish the mellow, delicate, strong aroma or other aroma types of wine.
4、 The overall quality of bulk liquor market is better than that of bottled liquor market! The market-oriented sales of bulk wine is based on a fixed source of customers. It mainly exists in daily home life. In fact, bulk wine is not cheap. The grade is also divided into upper, middle and lower grades to meet the consumption of different residents.
One sentence summary: People's distrust of the quality of domestic bottled wine has forced low - and middle-income people to turn their attention to the affordable bulk wine market. It's that simple.
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